Working with existing brand assets and styles, I designed a series of cards introducing the PBS Food brand, the site’s audience and growth, and the benefits of sponsorship - along with a few actual recipes and a handful of blank recipe cards allowing the promotional piece to evolve into a usable recipe collection.

I also assisted in content editing and managed production of the project from printing and assembly to shipping. The piece was sent to 200 marketing and agency contacts, and received a Gold Hermes Creative Award.